Ad Pilot for Capitol Car Credit
Reach your community — where they are.
Hey, Shad!
Here's how last week went:
Last Week's Performance
Nov 25 - Dec 1
Strong week — leads up 8% while cost per lead dropped 5%
Total Views
45.2k
12%Total Leads
28
8%Ad Spend
$450
+$50Cost/Lead
$16.07
5%W1W2W3W4
TikTok
Facebook
Instagram
YouTube
This Week's Plan
TikTok
Last week: Delivered your best results at $15 per lead
This week: Adding 20% more budget to keep momentum going
Instagram
Last week: Cost per lead was high ($20 vs $15 on TikTok)
This week: Pausing to refresh creative — back next week
Posting Schedule
Shifted to 10am & 2pm
Top Videos
These performed best — consider similar themes or topics next week
Platform Breakdown
| Platform | Views | Leads | Spend | Cost/Lead | Trend |
|---|---|---|---|---|---|
TikTok | 22k | 12 | $180 | $15 | 18% |
Facebook | 12.5k | 9 | $150 | $16.67 | 5% |
Instagram | 6.2k | 4 | $80 | $20 | 8% |
YouTube | 4.5k | 3 | $40 | $13.33 | 12% |